Ad position not high enough (bids too low, poor Quality Score, target CPA or target ROAS set too low when using automatic bidding systems). In short, the first 2 statistics indicate where the advertisement has been placed and the last 2 statistics provide insight into whether the advertisements can reach top positions. position statistics With these position statistics you get more insight into where on the page the ads are shown. In addition, the lost impression share gives faster insight into budget, bid or quality problems. seep Next steps Google believes that these new statistics provide more insight than the 'average position' statistic. Still, working with this change will be a challenge for many people.
But you can quickly take steps by, for example: Adopting automatic bidding strategies (smart bidding) with the aim of 'Costs Per Acquisition' (CPA) or as the aim of 'Return on Ad Spend' (ROAS). With the roll-out of automatic bidding systems, you don't have to worry about the positions of the ads and let Google determine the bids based on machine job function email list learning in order to achieve the objectives. ROAS If you go for a strategy in which you want to be at the top of a specific competitor, you can opt for the 'Outnumber percentage' bidding strategy. With this strategy you can choose a domain that you want to outrank in the search results.
Google Ads automatically sets the bids to meet the target. Outreach percentage If you're going for an aggressive branding strategy, choose 'Target Impression Share'. With this strategy you can indicate on which position you want to bid (at the very top of the results page). If you set a high percentage here, you will almost always take the top positions. It is wise not to enter a maximum bid that is too low, otherwise your competitors will easily exceed your bids.